Integrated marketing campaign event deca. These events contain both written plans and testing.

Integrated marketing campaign event deca. The Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. Examples include apparel and accessories, retail products, etc. Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc. . Examples include: concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc. § Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. org/compete. Examples may include pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc. Participants in the Integrated Marketing Campaign Events will develop an integrated marketing campaign of no more than 45 days in length for a real event, product, or service, and present the campaign in a role-play situation to a prospective client/advertiser. Jun 17, 2025 ยท DECA is partnering with a cross-functional team at Adobe to develop an educator and student resource guide for using the Integrated Marketing Campaign events in the classroom. The Integrated Marketing Campaign (IMC) requires a ten-page paper detailing a marketing campaign for an event, product, or service Below are the guidelines for Integrated Marketing Campaign events. The guidelines for each of the Integrated Marketing Campaign Events are consolidated to facilitate coordination of participant activities in each of the campaign categories. DECA’s Integrated Marketing Campaign Events provide opportunities for members to develop an integrated marketing campaign of no more than 45 days in length for a real event, product or service and present the campaign in a role-play situation. The Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. The Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. The Integrated Marketing Campaign—Service includes a campaign that is related to any service or intangible product. These events contain both written plans and testing. Event includes a campaign that is related to any sports and entertainment event and/or company event. For more information on your specific event (such as sample reports), please visit your event's page listed below, or on deca. qegvgrupl sjrhk vqpum jvwl fqaxs eefd vcaoux wehgz wgn akb